diff --git a/res/values/strings.xml b/res/values/strings.xml
index a6e2e3b5717..750a9082521 100644
--- a/res/values/strings.xml
+++ b/res/values/strings.xml
@@ -9852,7 +9852,7 @@
     <string name="zen_mode_people_calls_messages_section_title">Who can interrupt</string>
 
     <!-- [CHAR LIMIT=NONE] Zen mode settings: people screen footer -->
-    <string name="zen_mode_people_footer" translatable="false">Even if messaging or calling apps can\u0027t notify you, people you choose here can still reach you through those apps</string>
+    <string name="zen_mode_people_footer">Even if messaging or calling apps can\u0027t notify you, people you choose here can still reach you through those apps</string>
 
     <!-- [CHAR LIMIT=40] Zen mode settings: Allow calls toggle title -->
     <string name="zen_mode_calls_title">Calls</string>